Press Release

NY Rooster introduces the world’s first Smart Utility Bag (SUB™)
October 10, 2008 – Washington, DC

NY Rooster, LLC today announced production of its Smart Utility Bag (SUB™). Five years in development, The SUB™ is a unique product designed to revolutionize the way digital devices are organized and carried in social and business settings.

As smart phones, iPod™, digital cameras and other electronic devices become indispensible to daily life, a specialized organizer has become necessary. The SUB™ is not just a carryall like other bags on the market; it is also a way to express one’s individuality through different customized designs. What’s more, the SUB™ is convertible; it can become a handbag, a shoulder bag or a backpack as the situation demands.

The SUB™ incorporates seven patented features designed to store and permit easy access to digital devices. The product is the collaborative effort of NY Rooster team members in Washington, DC, New York and Seoul.